{"id":7162,"date":"2022-09-13T16:57:00","date_gmt":"2022-09-13T19:57:00","guid":{"rendered":"https:\/\/gama.etc.br\/?p=7162"},"modified":"2022-09-13T16:57:00","modified_gmt":"2022-09-13T19:57:00","slug":"como-fazer-marketing-de-conteudo-para-negocios-b2b","status":"publish","type":"post","link":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/","title":{"rendered":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Quando se fala em marketing de conte\u00fado, \u00e9 comum pensarmos apenas no B2C, ou seja: foco no consumidor final. Entretanto, ter uma estrat\u00e9gia de marketing de conte\u00fado para neg\u00f3cios B2B tamb\u00e9m pode ser um grande diferencial para empresas desse nicho vencerem\u00a0 a concorr\u00eancia.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/gama.etc.br\/blog\/wp-content\/uploads\/2022\/09\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-1024x709.jpg\" alt=\"time de an\u00e1lise listando a\u00e7\u00f5es de marketing de cote\u00fado\" class=\"wp-image-14735\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Segundo <a href=\"https:\/\/www.socialmediatoday.com\/news\/global-ad-blocking-behavior-2019-infographic\/551716\/#:~:text=According%20to%20research%2C%20around%2030,value%20of%20their%20ad%20tools.\" target=\"_blank\" rel=\"noreferrer noopener\">esta pesquisa de 2019<\/a>, 30% dos usu\u00e1rios de internet utilizam bloqueador de an\u00fancios. Por esse motivo, tanto empresas B2C bem como B2B precisam apostar em outras alternativas de marketing digital al\u00e9m do tr\u00e1fego pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A principal diferen\u00e7a entre o marketing de conte\u00fado B2C para o B2B, est\u00e1 na complexidade da jornada de compra. Enquanto o caminho trilhado no B2C \u00e9 mais simples e r\u00e1pido, o B2B \u00e9 mais extenso: o funil de vendas para esse nicho pode levar meses para nutrir um cliente em potencial.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Qual a diferen\u00e7a entre B2B e B2C?\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/j-fFKnNMbuc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Entenda as diferen\u00e7as.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, a ideia central do marketing de conte\u00fado para B2B permanece a mesma: fornecer informa\u00e7\u00f5es de qualidade para engajar poss\u00edveis clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leia a seguir como fazer um marketing de conte\u00fado eficiente para neg\u00f3cios B2B:&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vantagens do marketing de conte\u00fado para neg\u00f3cios B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O<a href=\"https:\/\/gama.etc.br\/blog\/2019\/11\/09\/como-fazer-marketing-de-conteudo\/\"> <\/a><a href=\"https:\/\/gama.etc.br\/blog\/2019\/11\/09\/como-fazer-marketing-de-conteudo\/\">marketing de conte\u00fado<\/a> \u00e9 a maneira mais eficiente de gerar autoridade para sua marca e, assim, adquirir a confian\u00e7a do cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentre as in\u00fameras vantagens, as principais s\u00e3o:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gera\u00e7\u00e3o de Leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um<a href=\"https:\/\/gama.etc.br\/blog\/2021\/01\/14\/quanto-vale-cada-lead-para-a-sua-empresa\/\"> <\/a><a href=\"https:\/\/gama.etc.br\/blog\/2021\/01\/14\/quanto-vale-cada-lead-para-a-sua-empresa\/\">lead<\/a> \u00e9 o potencial cliente de seu neg\u00f3cio. \u00c9 aquela pessoa que em algum momento teve interesse nos seus conte\u00fados e\/ou servi\u00e7os, por isso \u00e9 muito propensa a contratar seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O segredo para conseguir leads est\u00e1 no marketing de conte\u00fado porque oferecendo algo de valor ao poss\u00edvel cliente (um ebook, mentoria, newsletter, etc) em troca voc\u00ea consegue dados como email, n\u00famero de telefone e outras formas de contato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou seja: voc\u00ea consegue o contato de pessoas que j\u00e1 possuem interesse no que sua empresa oferece, o que facilita muito a prospec\u00e7\u00e3o de clientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Atra\u00e7\u00e3o do p\u00fablico correto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Complementando o t\u00f3pico anterior, ao conseguir leads qualificados com&nbsp; estrat\u00e9gia de marketing de conte\u00fado para neg\u00f3cios B2B voc\u00ea passa a entender quem \u00e9 seu cliente ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao estudar o p\u00fablico de sua marca e entendendo suas prefer\u00eancias, os conte\u00fados ter\u00e3o mais qualidade e, consequentemente, atrair\u00e3o mais pessoas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fideliza\u00e7\u00e3o de clientes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando sua empresa demonstra conhecer seu p\u00fablico e suas dores a partir do marketing de conte\u00fado, os clientes tornam-se fi\u00e9is \u00e0 marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Primeiros passos no planejamento do marketing de conte\u00fado para neg\u00f3cios B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7ar a planejar o marketing de conte\u00fado para neg\u00f3cios b2b, existem quest\u00f5es muito importantes que precisam ser levadas em conta para que os conte\u00fados postados efetivamente atraiam o p\u00fablico ideal para sua empresa. Confira alguns:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entenda o problema do cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro e mais importante passo, \u00e9 saber o que de fato seu cliente precisa. Afinal, somente dessa forma ser\u00e1 poss\u00edvel criar um conte\u00fado focado em mostrar que sua empresa tem a solu\u00e7\u00e3o para as dores desse cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estude o mercado, veja o tipo de conte\u00fado criado por concorrentes, pe\u00e7a feedbacks do servi\u00e7o, crie uma persona, e, dessa forma, voc\u00ea ter\u00e1 um direcionamento para criar conte\u00fados que geram resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Organize seu tempo para cria\u00e7\u00e3o de conte\u00fado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Criar conte\u00fado envolve uma longa pesquisa de refer\u00eancias, brainstorms, sem contar o processo de execu\u00e7\u00e3o. Por isso, separe um bom espa\u00e7o de tempo para esse planejamento, crie prazos e uma linha editorial. \u00c9 preciso entender que conte\u00fados de qualidade exigem paci\u00eancia, planejamento e tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crie um calend\u00e1rio de conte\u00fado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O calend\u00e1rio editorial \u00e9 uma programa\u00e7\u00e3o dos tipos de conte\u00fados que ser\u00e3o postados em cada canal de comunica\u00e7\u00e3o. Ele \u00e9 muito \u00fatil para manter a organiza\u00e7\u00e3o do marketing de conte\u00fado e colocar as estrat\u00e9gias em pr\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para mont\u00e1-lo voc\u00ea precisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir o canal<\/li>\n\n\n\n<li>Definir os dias da semana em que ter\u00e3o posts<\/li>\n\n\n\n<li>Estabelecer o hor\u00e1rio dos posts<\/li>\n\n\n\n<li>Escolher o tipo de conte\u00fado<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cada plataforma exige uma determinada frequ\u00eancia de posts para n\u00e3o perder o engajamento dos seguidores. Desse modo, \u00e9 bom sempre fazer testes com o seu p\u00fablico para ver quais os hor\u00e1rios e dias geram mais intera\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principais estrat\u00e9gias para Marketing de conte\u00fado B2B<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cases de sucesso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deixar o p\u00fablico saber que as pessoas utilizam e recomendam sua empresa \u00e9 essencial para gerar uma boa impress\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poste feedbacks positivos com frequ\u00eancia nas redes sociais e mostre que com sua marca as pessoas atingem os objetivos que desejam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Not\u00edcias e atualiza\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tenha o costume de compartilhar not\u00edcias e informa\u00e7\u00f5es a respeito do seu nicho. Al\u00e9m de manter o p\u00fablico atualizado, isso mostra que sua empresa est\u00e1 sempre atenta \u00e0s mudan\u00e7as e reinven\u00e7\u00f5es do mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, um blog \u00e9 muito importante, pois servir\u00e1 como um portal onde seu p\u00fablico poder\u00e1 acessar quando quiser determinada informa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Guias e dicas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de conte\u00fado tem como premissa gerar informa\u00e7\u00f5es de valor a fim de conquistar o cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entendendo quais s\u00e3o as dores desse poss\u00edvel cliente, a melhor forma de conquist\u00e1-lo \u00e9 oferecendo uma solu\u00e7\u00e3o simples.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, crie ebook, artigos, v\u00eddeos ou at\u00e9 mesmo posts contendo dicas ou o passo a passo para resolver determinados problemas.&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1522071820081-009f0129c71c?ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&amp;ixlib=rb-1.2.1&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"Neg\u00f3cios b2b tamb\u00e9m podem ter estrat\u00e9gias de marketing de conte\u00fado\"\/><figcaption class=\"wp-element-caption\"><em>Neg\u00f3cios B2B n\u00e3o podem ter estrat\u00e9gia de conte\u00fado? Fake!<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea j\u00e1 sabe como fazer o marketing de conte\u00fado ideal para neg\u00f3cios B2B, aprenda <a href=\"https:\/\/gama.etc.br\/blog\/2022\/07\/20\/como-criar-anuncios-para-negocios-b2b\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a> como criar an\u00fancios para esse segmento e conquiste cada vez mais clientes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou do nosso conte\u00fado? Se voc\u00ea acha que isso tudo faz sentido para o seu neg\u00f3cio e quer saber um pouco mais sobre como colocar em pr\u00e1tica, estamos aqui! Adoramos feedbacks e tamb\u00e9m gostar\u00edamos de colaborar ainda mais com voc\u00ea. Escreva para o Fernando Potrick, nosso head de conte\u00fado: potrick@gama.etc.br.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando se fala em marketing de conte\u00fado, \u00e9 comum pensarmos apenas no B2C, ou seja: foco no consumidor final. Entretanto, ter uma estrat\u00e9gia de marketing de\u2026<\/p>\n","protected":false},"author":1,"featured_media":23076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[29,62,63,30],"class_list":["post-7162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","tag-b2b","tag-marketing-de-conteudo","tag-marketing-digital","tag-negocios-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama<\/title>\n<meta name=\"description\" content=\"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama\" \/>\n<meta property=\"og:description\" content=\"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Gama\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T19:57:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1772\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/#\\\/schema\\\/person\\\/208e8e52475867e851cf8ebfeac28f32\"},\"headline\":\"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B?\",\"datePublished\":\"2022-09-13T19:57:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/\"},\"wordCount\":1059,\"image\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg\",\"keywords\":[\"b2b\",\"marketing de conte\u00fado\",\"marketing digital\",\"neg\u00f3cios b2b\"],\"articleSection\":[\"Conte\u00fado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/\",\"url\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/\",\"name\":\"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg\",\"datePublished\":\"2022-09-13T19:57:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/#\\\/schema\\\/person\\\/208e8e52475867e851cf8ebfeac28f32\"},\"description\":\"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg\",\"width\":2560,\"height\":1772,\"caption\":\"Analyst team is summarizing the work to present the client.Analysts use the tablet and point the pen to the data graph to summarize the work.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/2022\\\/09\\\/13\\\/como-fazer-marketing-de-conteudo-para-negocios-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/\",\"name\":\"Gama\",\"description\":\"Blog: crescer com clareza, organiza\u00e7\u00e3o e retorno mensur\u00e1vel\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/#\\\/schema\\\/person\\\/208e8e52475867e851cf8ebfeac28f32\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/gama.etc.br\\\/blog\"],\"url\":\"https:\\\/\\\/www.gama.etc.br\\\/blog\\\/author\\\/gamamkt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama","description":"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/","og_locale":"pt_BR","og_type":"article","og_title":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama","og_description":"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.","og_url":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/","og_site_name":"Gama","article_published_time":"2022-09-13T19:57:00+00:00","og_image":[{"width":2560,"height":1772,"url":"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#article","isPartOf":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/"},"author":{"name":"admin","@id":"https:\/\/www.gama.etc.br\/blog\/#\/schema\/person\/208e8e52475867e851cf8ebfeac28f32"},"headline":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B?","datePublished":"2022-09-13T19:57:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/"},"wordCount":1059,"image":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg","keywords":["b2b","marketing de conte\u00fado","marketing digital","neg\u00f3cios b2b"],"articleSection":["Conte\u00fado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/","url":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/","name":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B? - Gama","isPartOf":{"@id":"https:\/\/www.gama.etc.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg","datePublished":"2022-09-13T19:57:00+00:00","author":{"@id":"https:\/\/www.gama.etc.br\/blog\/#\/schema\/person\/208e8e52475867e851cf8ebfeac28f32"},"description":"Planejar estrat\u00e9gias de marketing de conte\u00fado para neg\u00f3cios B2B pode ser um grande diferencial para empresas vencerem a concorr\u00eancia.","breadcrumb":{"@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#primaryimage","url":"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg","contentUrl":"https:\/\/www.gama.etc.br\/blog\/wp-content\/uploads\/2022\/10\/analyst-team-is-summarizing-the-work-to-present-th-5HQ4WZ8-scaled.jpg","width":2560,"height":1772,"caption":"Analyst team is summarizing the work to present the client.Analysts use the tablet and point the pen to the data graph to summarize the work."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gama.etc.br\/blog\/2022\/09\/13\/como-fazer-marketing-de-conteudo-para-negocios-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.gama.etc.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Como fazer marketing de conte\u00fado para neg\u00f3cios B2B?"}]},{"@type":"WebSite","@id":"https:\/\/www.gama.etc.br\/blog\/#website","url":"https:\/\/www.gama.etc.br\/blog\/","name":"Gama","description":"Blog: crescer com clareza, organiza\u00e7\u00e3o e retorno mensur\u00e1vel","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gama.etc.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.gama.etc.br\/blog\/#\/schema\/person\/208e8e52475867e851cf8ebfeac28f32","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a84e1232e33d37ae0363e7ebea571adc1a7ee554497d9078c0b57291956186f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/gama.etc.br\/blog"],"url":"https:\/\/www.gama.etc.br\/blog\/author\/gamamkt\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/posts\/7162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/comments?post=7162"}],"version-history":[{"count":0,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/posts\/7162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/media\/23076"}],"wp:attachment":[{"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/media?parent=7162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/categories?post=7162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gama.etc.br\/blog\/wp-json\/wp\/v2\/tags?post=7162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}