{"id":15357,"date":"2023-03-16T09:18:00","date_gmt":"2023-03-16T12:18:00","guid":{"rendered":"https:\/\/gama.etc.br\/?p=15357"},"modified":"2023-03-16T09:18:00","modified_gmt":"2023-03-16T12:18:00","slug":"voce-sabe-quando-usar-newsletter-e-mail-marketing-ou-automacao","status":"publish","type":"post","link":"https:\/\/www.gama.etc.br\/blog\/2023\/03\/16\/voce-sabe-quando-usar-newsletter-e-mail-marketing-ou-automacao\/","title":{"rendered":"Voc\u00ea sabe quando usar newsletter, e-mail marketing ou automa\u00e7\u00e3o?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Newsletter, e-mail marketing ou automa\u00e7\u00e3o? Quer saber quando usar estas tr\u00eas ferramentas valiosas no marketing digital? A Gama te mostra!<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/gama.etc.br\/blog\/wp-content\/uploads\/2023\/03\/NKL_M378_010-1024x683.jpg\" alt=\"newsletter \u00e9 uma das alternativas a e-mail marketing ou automa\u00e7\u00e3o\" class=\"wp-image-15358\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o resta nenhuma d\u00favida de que cada uma dessas estrat\u00e9gias tem seu valor, mas a pergunta que n\u00e3o quer calar \u00e9: como e quando usar cada uma delas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A resposta para essa quest\u00e3o \u00e9 crucial para o sucesso das suas a\u00e7\u00f5es. Isso porque newsletter, e-mail marketing ou automa\u00e7\u00e3o n\u00e3o podem ser usados aleatoriamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, o ideal \u00e9 conhecer cada um e descobrir como utiliz\u00e1-las para obter os melhores resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, voc\u00ea ver\u00e1 a diferen\u00e7a entre estas a\u00e7\u00f5es, entender\u00e1 quando us\u00e1-las e ainda te mostraremos alguns exemplos para implementar ao terminar este post.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Newsletter, e-mail marketing ou automa\u00e7\u00e3o &#8211; veja a diferen\u00e7a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O caminho para saber em quais situa\u00e7\u00f5es usar newsletter, e-mail marketing ou automa\u00e7\u00e3o, \u00e9 saber minuciosamente o que elas s\u00e3o, ent\u00e3o, vamos l\u00e1!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Newsletter<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em suma, newsletter \u00e9 um tipo de e-mail informativo onde fazer disparos com recorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferente do e-mail marketing, n\u00e3o \u00e9 usado para oferecer produtos ou avisar sobre promo\u00e7\u00f5es. \u00c9 mais para informar sobre os principais destaques do site, \u00faltimas not\u00edcias e afins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, podemos dizer que a newsletter \u00e9 um modelo de e-mail marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos utilizar esse formato para refor\u00e7ar a presen\u00e7a da marca ou para aumentar o tr\u00e1fego de outras p\u00e1ginas da empresa, por exemplo, um blog ou redes sociais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criou um post ou artigo que pode ser de interesse do seu p\u00fablico? Ent\u00e3o use esse mecanismo para avisar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentre os principais benef\u00edcios da newsletter, sem d\u00favida, manter a marca na mente do consumidor \u00e9 a principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dica \u00e9 s\u00f3 enviar conte\u00fado que realmente agregue valor para o destinat\u00e1rio e evitar o excesso de imagens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>E-mail marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, podemos considerar o e-mail marketing como qualquer forma de comunica\u00e7\u00e3o feita de forma direta, entre empresa e cliente e atrav\u00e9s de e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma campanha de e-mail marketing pode ser criada em HTML ou texto. Nela, <strong>podemos inserir informa\u00e7\u00f5es sobre produtos, ofertas, conte\u00fados relevantes<\/strong>, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De modo geral, estas mensagens n\u00e3o s\u00e3o enviadas uma a uma para cada cliente, at\u00e9 porque isso seria extremamente trabalhoso, demorado e em alguns casos, imposs\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail marketing \u00e9 um a\u00e7\u00e3o de comunica\u00e7\u00e3o que consegue conectar de forma simples, as empresas com seu p\u00fablico. Embora vivam matando o correio eletr\u00f4nico, o fato \u00e9 que mais de 50% dos usu\u00e1rios online ainda o usam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenho a certeza de que voc\u00ea possui pelo menos um endere\u00e7o de e-mail, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo dados da<a href=\"https:\/\/www.statista.com\/aboutus\/\"> Statista<\/a>, uma das principais empresas de coleta e an\u00e1lise de dados, o n\u00famero de usu\u00e1rios de e-mail pelo mundo no ano de 2021 era de 4,14 bilh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nessa informa\u00e7\u00e3o, \u00e9 bem prov\u00e1vel que seus clientes em potencial estejam entre estas pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O insucesso desse tipo de campanha se d\u00e1 simplesmente pelo fato do mau uso desse meio de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Excesso de mensagens, conte\u00fado irrelevante, desorganizado e pesado\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter sucesso em suas campanhas, saiba que \u00e9 fundamental apostar em boas pr\u00e1ticas e uma das principais \u00e9 n\u00e3o fazer contato sem consentimento pr\u00e9vio do usu\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de ter um \u00f3timo custo-benef\u00edcio, apostar nessa a\u00e7\u00e3o possui in\u00fameras outras vantagens. Veja as principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmenta\u00e7\u00e3o de envio de mensagens;<\/li>\n\n\n\n<li>F\u00e1cil de come\u00e7ar;<\/li>\n\n\n\n<li>Constr\u00f3i relacionamentos, ajuda a mant\u00ea-los e desperta interesse;<\/li>\n\n\n\n<li>Permite trabalhar com um p\u00fablico j\u00e1 engajado;<\/li>\n\n\n\n<li>Custo mais baixo se comparado a outras a\u00e7\u00f5es;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Automa\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A principal diferen\u00e7a da automa\u00e7\u00e3o de e-mail marketing para as outras a\u00e7\u00f5es aqui citadas \u00e9 que as duas primeiras servem para campanhas pontuais, como promo\u00e7\u00e3o, aumento de visibilidade de conte\u00fado, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A automa\u00e7\u00e3o tem como foco a evolu\u00e7\u00e3o do lead em sua jornada de compra, ou seja, \u00e9 uma valiosa ferramenta de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em s\u00edntese, a automa\u00e7\u00e3o \u00e9 tornar os processos mais eficientes. Nesse caso, as mensagens certas s\u00e3o enviadas para um grupo espec\u00edfico, em dias e hor\u00e1rios estrat\u00e9gicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a algumas vantagens da automa\u00e7\u00e3o de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanhas mais eficazes;<\/li>\n\n\n\n<li>Tempo e dinheiro gasto apenas com leads de qualidade;<\/li>\n\n\n\n<li>Processo organizado e aumento de produtividade;<\/li>\n\n\n\n<li>Taxas de convers\u00e3o bem mais altas;<\/li>\n\n\n\n<li>Reten\u00e7\u00e3o de clientes e tamb\u00e9m o aumento da receita;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mas qual o momento para apostar em automa\u00e7\u00e3o?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem\u2026 se voc\u00ea j\u00e1 cumpre bem as outras etapas do marketing digital, ent\u00e3o, \u00e9 a hora de apostar em automa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quer dizer que, se o conte\u00fado oferecido em seus canais digitais tem qualidade, o SEO est\u00e1 em dia e j\u00e1 existe um fluxo constante de leads, voc\u00ea deve come\u00e7ar com a automa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentre outras coisas, \u00e9 o momento de implementar a\u00e7\u00f5es voltadas para as vendas, ent\u00e3o, n\u00e3o podemos perder tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Considera\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, quando falamos em newsletter, e-mail marketing ou automa\u00e7\u00e3o, pode parecer que precisamos escolher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, devemos utilizar as tr\u00eas em estrat\u00e9gias de marketing digital. A quest\u00e3o aqui \u00e9 quando usar cada uma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea deve ter observado que sempre chamamos aten\u00e7\u00e3o para a import\u00e2ncia de conte\u00fados de qualidade e relevantes. Saiba que se o que voc\u00ea oferece ao seu p\u00fablico n\u00e3o tiver essas duas caracter\u00edsticas, estas tr\u00eas a\u00e7\u00f5es n\u00e3o promover\u00e3o bons resultados.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3s da <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/conteudo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gama<\/a> podemos te oferecer o melhor servi\u00e7o de cria\u00e7\u00e3o de conte\u00fado digital para tornar seu neg\u00f3cio relevante no mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhamos com <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/desenvolvimento-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO, t\u00e9cnicas de copywriting<\/a>, <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a>, gest\u00e3o de redes sociais, materiais ricos para iscas digitais, e muito mais!&nbsp;Entre em <a href=\"https:\/\/gama.etc.br\/blog\/contato\/\" target=\"_blank\" rel=\"noreferrer noopener\">contato<\/a> e veja como \u00e9 simples e acess\u00edvel levar sua marca para o pr\u00f3ximo n\u00edvel!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter, e-mail marketing ou automa\u00e7\u00e3o? Quer saber quando usar estas tr\u00eas ferramentas valiosas no marketing digital? A Gama te mostra! N\u00e3o resta nenhuma d\u00favida de que\u2026<\/p>\n","protected":false},"author":1,"featured_media":24016,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[113,114,115,116,63,117,118],"class_list":["post-15357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","tag-automacao","tag-conteudo","tag-e-mail-marketing","tag-endomarketing","tag-marketing-digital","tag-newsletter","tag-relacionamento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe quando usar newsletter, e-mail marketing ou automa\u00e7\u00e3o? - Gama<\/title>\n<meta name=\"description\" content=\"Newsletter, e-mail marketing ou automa\u00e7\u00e3o: quer saber quando usar estas tr\u00eas ferramentas valiosas no marketing digital? 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