{"id":15310,"date":"2023-01-19T17:05:47","date_gmt":"2023-01-19T20:05:47","guid":{"rendered":"https:\/\/gama.etc.br\/?p=15310"},"modified":"2023-01-19T17:05:47","modified_gmt":"2023-01-19T20:05:47","slug":"inteligencia-artificial-no-marketing-digital-3-estrategias","status":"publish","type":"post","link":"https:\/\/www.gama.etc.br\/blog\/2023\/01\/19\/inteligencia-artificial-no-marketing-digital-3-estrategias\/","title":{"rendered":"Intelig\u00eancia Artificial No Marketing Digital: 3 Estrat\u00e9gias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Se esse t\u00edtulo pode soar como novidade, pode se tranquilizar. Neste artigo voc\u00ea vai saber quais s\u00e3o os benef\u00edcios da intelig\u00eancia artificial no marketing digital, onde usar e quais as melhores estrat\u00e9gias.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/gama.etc.br\/blog\/wp-content\/uploads\/2023\/01\/TV_M302_05-1024x683.jpg\" alt=\"intelig\u00eancia artificial aplicada no marketing\" class=\"wp-image-15311\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Devemos ter em mente que a intelig\u00eancia artificial j\u00e1 \u00e9 uma realidade e \u00e9 indiscut\u00edvel tudo de positivo que ela pode fazer pelo marketing digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com o aumento do uso da IA, \u00e9 fato que esse ainda \u00e9 um assunto que gera muita curiosidade e d\u00favida nas pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, neste post, vamos abordar alguns pontos importantes e explicar quais s\u00e3o as melhores estrat\u00e9gias para usar a IA em conjunto com o marketing digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>O Que \u00e9 Intelig\u00eancia Artificial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das pessoas, certamente j\u00e1 ouviu falar em intelig\u00eancia artificial, no entanto, poucas sabem do que realmente se trata.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Artificial Intelligence<\/em> (termo em ingl\u00eas em tradu\u00e7\u00e3o livre) \u00e9 uma tecnologia que automatiza decis\u00f5es a partir de dados.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Desse modo, ela funciona em tr\u00eas etapas principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coleta automatizada de dados;<\/li>\n\n\n\n<li>An\u00e1lise das informa\u00e7\u00f5es coletadas;<\/li>\n\n\n\n<li>Interpreta\u00e7\u00e3o dos dados obtidos;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Neste post estamos falando especificamente sobre a rela\u00e7\u00e3o da intelig\u00eancia artificial no marketing digital, mas vale observar que a mesma j\u00e1 \u00e9 usada em diversos canais e com prop\u00f3sitos diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quase sempre podemos encontrar estrat\u00e9gias com IA em processos que exigem velocidade nas a\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, em se tratando do marketing digital, podemos dizer que essa tecnologia pode ajudar coletando dados relacionados ao perfil dos consumidores e sua jornada de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s an\u00e1lises desses dados, \u00e9 poss\u00edvel criar a\u00e7\u00f5es muito mais assertivas e de forma r\u00e1pida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Intelig\u00eancia Artificial No Marketing Digital &#8211; Como Usar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A princ\u00edpio, podemos ver a AI sendo mais utilizada em a\u00e7\u00f5es que exigem menos do traquejo humano, por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Processamento de mensagens;<\/li>\n\n\n\n<li>An\u00e1lise de dados;<\/li>\n\n\n\n<li>Automatiza\u00e7\u00e3o de tomada de decis\u00f5es;<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de alguns conte\u00fados;<\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o de an\u00fancios;<\/li>\n\n\n\n<li>Personaliza\u00e7\u00e3o de conte\u00fado em tempo real;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um exemplo latente s\u00e3o as t\u00e9cnicas de IA usadas para produ\u00e7\u00e3o textual (diferente deste artigo, que foi produzido por n\u00f3s mesmos &#x1f605;). Falamos disso inclusive num<strong> <a href=\"https:\/\/www.instagram.com\/p\/CnVFNa9Jwld\/\" target=\"_blank\" rel=\"noreferrer noopener\">post do nosso Instagram<\/a>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vejamos com mais detalhes como a intelig\u00eancia artificial no marketing digital vem sendo usada para otimizar an\u00fancios. O objetivo aqui \u00e9 ter um p\u00fablico-alvo qualificado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Comunica\u00e7\u00e3o em Massa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma boa comunica\u00e7\u00e3o \u00e9 fundamental no marketing digital, mas sabemos das dificuldade que \u00e9 acertar o tom da <a href=\"https:\/\/www.google.com\/search?q=comunica%C3%A7%C3%A3o+em+massa&amp;sxsrf=AJOqlzWEaidG1ZZRT_vnKXKuix0xMtqbBA:1673976905074&amp;tbm=isch&amp;source=iu&amp;ictx=1&amp;vet=1&amp;fir=N1qBN8bD7XKc3M%252C0KGKbEp14T_whM%252C_%253BDPh-1oA3Jj3VJM%252CWWBaTqP-Qjbj5M%252C_%253BG2sIuvYxs2BXgM%252CZeEtLqZnfJKTOM%252C_%253BHm5nODpsBvpEwM%252Ca32GdEGBrH4B9M%252C_%253BKsbRdDoyI6vjKM%252CilEPhHV3D6_-DM%252C_%253B2a8Yelwfb-XzLM%252CtLcUaBeVs58F1M%252C_%253B_mPgF2bSpprfPM%252CwJ43BJ2VpzDMPM%252C_&amp;usg=AI4_-kT3GxsDGUccHv7HBb9FOE-J4aZiXw&amp;sa=X&amp;ved=2ahUKEwjY46f2kc_8AhVVD7kGHVRiBpMQ_h16BAheEAE#imgrc=Hm5nODpsBvpEwM\">comunica\u00e7\u00e3o em massa<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No primeiro momento nosso objetivo \u00e9 alcan\u00e7ar o m\u00e1ximo poss\u00edvel de pessoas e sempre atingimos muita gente que n\u00e3o se interessa tanto pelo nosso produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, n\u00e3o seria bom, desde o in\u00edcio, poder trabalhar com um p\u00fablico mais propenso a comprar o que voc\u00ea oferece?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Segmenta\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A priori, os an\u00fancios precisam ser criados por humanos, mas em seguida, podemos usar a intelig\u00eancia artificial para segmentar as campanhas e conseguir resultados melhores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segmenta\u00e7\u00e3o j\u00e1 demonstrou ser extremamente eficaz, tendo em vista que elimina aquele p\u00fablico que n\u00e3o se interessa pelo nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, s\u00f3 usamos nossa energia e dinheiro com consumidores em potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas de segmenta\u00e7\u00e3o oferecidas pelas plataformas n\u00e3o s\u00e3o assim t\u00e3o eficientes. Por exemplo, se o seu neg\u00f3cio for local, \u00e9 comum escolher uma regi\u00e3o para mostrar o an\u00fancio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, nem todas as pessoas da sua regi\u00e3o est\u00e3o \u00e0 procura da solu\u00e7\u00e3o que seu neg\u00f3cio oferece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmentar muito os an\u00fancios, pode ser algo muito arriscado, tendo em vista que o alcance diminui muito e o pre\u00e7o por clique ou convers\u00e3o aumentam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Machine learning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com toda a certeza, a IA consegue coletar, analisar e usar muito mais dados do que n\u00f3s humanos. Logo, tem maior capacidade de segmentar as campanhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No caso dos rob\u00f4s que atuam em an\u00fancios, a m\u00e1quina precisa aprender o que \u00e9 convers\u00e3o. Em seguida estar\u00e1 preparada para as etapas seguintes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise: <\/strong>nessa primeira etapa o rob\u00f4 tenta identificar padr\u00f5es que ocorrem sempre que o an\u00fancio \u00e9 exibido.<\/li>\n\n\n\n<li><strong>Valida\u00e7\u00e3o: <\/strong>ap\u00f3s definir alguns padr\u00f5es, a m\u00e1quina define quais pessoas s\u00e3o mais propensas a comprar e mostra o an\u00fancio apenas para elas.<\/li>\n\n\n\n<li><strong>Finaliza\u00e7\u00e3o: <\/strong>nessa fase o rob\u00f4 j\u00e1 consegue mapear tanto o volume de dados quanto os padr\u00f5es de comportamentos das pessoas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Benef\u00edcios Da Intelig\u00eancia Artificial No Marketing Digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Somente com essas informa\u00e7\u00f5es voc\u00ea j\u00e1 deve ter observado que o uso da intelig\u00eancia artificial no marketing digital n\u00e3o \u00e9 mais um sonho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As grandes marcas est\u00e3o investindo alto nessa tecnologia e os resultados s\u00e3o os melhores poss\u00edveis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por certo, voc\u00ea deve estar se perguntando: mas quais s\u00e3o os benef\u00edcios? Apenas segmentar an\u00fancios?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d3bvio que n\u00e3o! Podemos usar Ai de diversas formas, por isso, temos muitas vantagens. Confira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redu\u00e7\u00e3o de custos;<\/li>\n\n\n\n<li>Redu\u00e7\u00e3o dos riscos;<\/li>\n\n\n\n<li>Acelera\u00e7\u00e3o dos processos;<\/li>\n\n\n\n<li>Aumento de convers\u00e3o e da receita;<\/li>\n\n\n\n<li>Melhora da satisfa\u00e7\u00e3o do cliente e a fideliza\u00e7\u00e3o do mesmo;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>3 Maneiras De Usar Intelig\u00eancia Artificial No Marketing Digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gostou dos benef\u00edcios advindos do uso da <strong>intelig\u00eancia artificial no marketing digital<\/strong>? Ent\u00e3o veja onde podemos us\u00e1-la em nossas estrat\u00e9gias:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Chatbots<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os chatbots voc\u00ea, certamente, j\u00e1 conhece e tamb\u00e9m deve torcer o nariz para essa tecnologia, pelo menos, enquanto cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas n\u00e3o gostam de conversar com um rob\u00f4, mas isso pode mudar a partir da intelig\u00eancia artificial. A IA consegue entender as d\u00favidas com rapidez e encontra as respostas esperadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Pre\u00e7os Din\u00e2micos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 pesquisou online pelo pre\u00e7o de um produto e sempre que fazia o pre\u00e7o aumentava? Isso acontece porque a intelig\u00eancia artificial consegue definir valores ideais em tempo real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) An\u00e1lise de Marketing Preditivo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As equipes de marketing trabalham coletando dados e analisando, mas isso pode levar muito tempo, a depender do volume. Podemos usar IA para boa parte desse processo. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Quer saber mais sobre o assunto? Siga a <a href=\"https:\/\/www.instagram.com\/gama.mkt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gama no Instagram<\/a> e confira essa e outras publica\u00e7\u00f5es sobre Marketing Digital! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se esse t\u00edtulo pode soar como novidade, pode se tranquilizar. Neste artigo voc\u00ea vai saber quais s\u00e3o os benef\u00edcios da intelig\u00eancia artificial no marketing digital, onde\u2026<\/p>\n","protected":false},"author":1,"featured_media":23895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[12,108,63],"class_list":["post-15310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planejamento","tag-instagram","tag-inteligencia-artificial","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelig\u00eancia Artificial No Marketing Digital: 3 Estrat\u00e9gias - Gama<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea ainda n\u00e3o conhece ou ainda n\u00e3o conseguiu aplicar t\u00e9cnicas de Intelig\u00eancia Artificial No Marketing Digital, esse artigo \u00e9 para voc\u00ea!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gama.etc.br\/blog\/2023\/01\/19\/inteligencia-artificial-no-marketing-digital-3-estrategias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelig\u00eancia Artificial No Marketing Digital: 3 Estrat\u00e9gias - 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