{"id":15255,"date":"2022-11-09T13:51:00","date_gmt":"2022-11-09T16:51:00","guid":{"rendered":"https:\/\/gama.etc.br\/?p=15255"},"modified":"2022-11-09T13:51:00","modified_gmt":"2022-11-09T16:51:00","slug":"como-o-marketing-digital-para-industria-aproxima-o-consumidor","status":"publish","type":"post","link":"https:\/\/www.gama.etc.br\/blog\/2022\/11\/09\/como-o-marketing-digital-para-industria-aproxima-o-consumidor\/","title":{"rendered":"Como o Marketing Digital para ind\u00fastria aproxima o consumidor"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>O <strong>marketing digital para ind\u00fastria<\/strong> \u00e9 t\u00e3o eficiente quanto aquele usado em outros setores, contudo, contamos com algumas diferen\u00e7as nas a\u00e7\u00f5es.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.explay.com.br\/wp-content\/uploads\/2019\/05\/img_blog_1200x800.png\" alt=\"Marketing digital para ind\u00fastria\n\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O diferencial aqui est\u00e1 na forma como criamos a rela\u00e7\u00e3o entre empresa e consumidor final. Em suma, usam-se as mesmas estrat\u00e9gias: atrair, despertar o interesse, educar e converter em leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, mudamos o tipo de abordagem e de conte\u00fados trabalhados na estrat\u00e9gia. Isto posto, veja como o marketing digital pode aproximar o consumidor da sua ind\u00fastria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Marketing Digital Para Ind\u00fastria &#8211; Como Funciona?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o importa onde ser\u00e1 usado o marketing digital, sua <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/conteudo\/\" target=\"_blank\" rel=\"noreferrer noopener\">principal ferramenta \u00e9 o conte\u00fado<\/a>. Da mesma forma ocorre com o marketing industrial.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Vale ressaltar que o marketing de conte\u00fado n\u00e3o tem como principal objetivo vender diretamente. Desse modo, oferecemos conte\u00fado com intuito de atrair clientes em potencial e prepar\u00e1-los em toda sua jornada de compra.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, disponibilizamos conte\u00fados relevantes para chamar a aten\u00e7\u00e3o dos consumidores, por isso, s\u00e3o temas que respondem a d\u00favidas simples, mas frequentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m devemos focar em conte\u00fado que desperte o interesse dos leitores para que voltem outras vezes e comecem a desenvolver uma rela\u00e7\u00e3o com a marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro modelo de conte\u00fado indispens\u00e1vel no <strong>marketing digital para ind\u00fastria<\/strong> \u00e9 aquele mais elaborado e valha, por exemplo, uma inscri\u00e7\u00e3o no site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estou falando sobre as iscas digitais que podem ser e-Books, webinar, palestras, etc. Dessa forma, conseguimos converter leads. A partir da\u00ed podemos trabalhar em outros canais como e-mail e come\u00e7amos a estrat\u00e9gia de e-mail marketing, nutrindo estes leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, come\u00e7amos com os conte\u00fados focados em copy, ou seja, direcionado para as vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muitos, as coisas terminam por aqui, mas, principalmente para empresas B2B, o marketing de conte\u00fado tamb\u00e9m pode ajudar a fidelizar clientes. Tendo em vista que conquistar clientes novos custa mais caro e leva mais tempo, vale muito a pena investir na fideliza\u00e7\u00e3o dos mesmos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Benef\u00edcios do Marketing De Conte\u00fado Para Empresa B2B<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A premissa para usar estrat\u00e9gias online \u00e9 ter um p\u00fablico ativo na internet, ou seja, o <strong>marketing digital para ind\u00fastria <\/strong>\u00e9 totalmente vi\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje em dia os consumidores, quando desejam uma solu\u00e7\u00e3o, procuram primeiro na internet e isso tamb\u00e9m acontece em rela\u00e7\u00e3o \u00e0s ind\u00fastrias.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/static.portaldaindustria.com.br\/portaldaindustria\/noticias\/media\/imagem_plugin\/shutterstock_RetXYY3.jpg\" alt=\"Estrat\u00e9gia de Marketing\"\/><figcaption>Estrat\u00e9gias bem definidas s\u00e3o o ponto de partida para o Marketing Digital.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, os respons\u00e1veis por tomar decis\u00f5es n\u00e3o est\u00e3o \u00e0 procura apenas de produtos, mas tamb\u00e9m de praticidade, o que podemos oferecer em canais digitais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considerando que hoje, <a href=\"https:\/\/g1.globo.com\/tecnologia\/noticia\/2022\/06\/21\/81percent-da-populacao-brasileira-acessou-a-internet-em-2021-diz-pesquisa.ghtml\" target=\"_blank\" rel=\"noreferrer noopener\">81% das pessoas usam a internet<\/a>, as empresas B2B precisam apostar em presen\u00e7a online. Como fazer isso? Atrav\u00e9s de site, blog, redes sociais, WhatsApp, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas vamos aos benef\u00edcios de se investir em <strong>marketing digital para ind\u00fastria<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem\u2026 Lembre-se sempre de que estamos falando sobre marketing de conte\u00fado, ent\u00e3o veja <em><strong>todas as suas vantagens<\/strong><\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atrair novos clientes;<\/li><li>Consolidar-se no mercado;<\/li><li>Tornar a empresa mais competitiva no mercado;<\/li><li>Tornar-se refer\u00eancia no setor;<\/li><li>Fidelizar clientes;<\/li><li>Reduzir custos com a\u00e7\u00f5es de marketing;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, estas a\u00e7\u00f5es nos permitem conhecer melhor nossa cliente ideal e sua dor. Por isso, \u00e9 poss\u00edvel aproximar o consumidor da ind\u00fastria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que for criar um plano de marketing, seja ele tradicional ou digital, lembre-se que cada passo dado deve ser em dire\u00e7\u00e3o \u00e0 <a href=\"https:\/\/gama.etc.br\/blog\/2022\/09\/19\/publico-alvo-e-persona-para-quem-voce-vende\/\" target=\"_blank\" rel=\"noreferrer noopener\">persona<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Rela\u00e7\u00e3o Entre Marketing Para Ind\u00fastria e Inbound Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje em dia n\u00e3o h\u00e1 como falar sobre marketing de conte\u00fado sem citar o <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desse modo, se o conte\u00fado \u00e9 rei, precisamos saber muito mais do que o p\u00fablico deseja, o segredo \u00e9 saber como iniciar a abordagem e interagir no futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumidores online t\u00eam um comportamento peculiar e com algumas diferen\u00e7as. Por exemplo, quando os mesmos desejam alguma informa\u00e7\u00e3o ou produto, recorrem \u00e0 internet primeiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, s\u00e3o pessoas que est\u00e3o sempre com pressa, fazendo v\u00e1rias coisas ao mesmo tempo, e com muita pressa. N\u00e3o querem perder tempo, por isso, temos que lhe dar algo relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Inbound Marketing nos traz justamente, isso.&nbsp; S\u00e3o t\u00e9cnicas que d\u00e3o prioridade ao bem-estar do consumidor e uma das regras aqui \u00e9 n\u00e3o invadir espa\u00e7os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sabe aquela liga\u00e7\u00e3o do telemarketing no hor\u00e1rio em que voc\u00ea est\u00e1 no tr\u00e2nsito voltando para casa ou fazendo o jantar?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No marketing para ind\u00fastria focado em Inbound Marketing, esse tipo de situa\u00e7\u00e3o n\u00e3o acontece.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.agenciatsuru.com.br\/blog\/wp-content\/uploads\/2021\/03\/como-a-industria-se-beneficia-com-marketing-digital.jpg\" alt=\"linha de produ\u00e7\u00e3o na ind\u00fastria\"\/><figcaption>Muita al\u00e9m da linha de produ\u00e7\u00e3o: Inbound Marketing foca na solu\u00e7\u00e3o para o cliente, n\u00e3o no produto em si.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em suma, voc\u00ea oferece um conte\u00fado que agrega valor ao p\u00fablico e ele, por vontade pr\u00f3pria, te procura. A marca entrega um conte\u00fado de alta qualidade e ele decide se deseja passar seu contato em troca ou n\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que temos aqui \u00e9 conquista pela abordagem respeitosa e assertiva, leads qualificados, vendas e clientes fidelizados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua ind\u00fastria quer potencializar resultados e ainda n\u00e3o investe em marketing? A Gama pode te ajudar com isso. Confira alguns de nossos <a href=\"https:\/\/gama.etc.br\/blog\/solucoes\/conteudo\/\">servi\u00e7os<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O marketing digital para ind\u00fastria \u00e9 t\u00e3o eficiente quanto aquele usado em outros setores, contudo, contamos com algumas diferen\u00e7as nas a\u00e7\u00f5es. O diferencial aqui est\u00e1 na\u2026<\/p>\n","protected":false},"author":1,"featured_media":23798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[73,63,98],"class_list":["post-15255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-inbound-marketing","tag-marketing-digital","tag-marketing-para-industria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o Marketing Digital para ind\u00fastria aproxima o consumidor - Gama<\/title>\n<meta name=\"description\" content=\"O marketing digital para ind\u00fastria supera o desafio de estabelecer uma rela\u00e7\u00e3o direta e duradoura entre empresa e consumidor final.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gama.etc.br\/blog\/2022\/11\/09\/como-o-marketing-digital-para-industria-aproxima-o-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como o Marketing Digital para ind\u00fastria aproxima o consumidor - 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