{"id":11078,"date":"2022-05-18T12:23:00","date_gmt":"2022-05-18T15:23:00","guid":{"rendered":"https:\/\/gama.etc.br\/?p=11078"},"modified":"2022-05-18T12:23:00","modified_gmt":"2022-05-18T15:23:00","slug":"por-que-o-briefing-no-marketing-digital-e-tao-importante","status":"publish","type":"post","link":"https:\/\/www.gama.etc.br\/blog\/2022\/05\/18\/por-que-o-briefing-no-marketing-digital-e-tao-importante\/","title":{"rendered":"Por que o briefing no marketing digital \u00e9 t\u00e3o importante?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea n\u00e3o saiba, mas o briefing no marketing digital \u00e9 a evolu\u00e7\u00e3o de um conceito que pode ser aplicado em diversos setores. Para desenvolver um projeto com efici\u00eancia, sempre ser\u00e1 fundamental ter um bom briefing. Afinal, \u00e9 nele que v\u00e3o constar todas as informa\u00e7\u00f5es importantes como prazos, metas, dados do cliente e instru\u00e7\u00f5es de como realizar o trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas vezes as empresas n\u00e3o d\u00e3o a aten\u00e7\u00e3o devida \u00e0 cria\u00e7\u00e3o do briefing para um projeto. \u00c0s vezes por falta de tempo ou simplesmente por n\u00e3o saber a import\u00e2ncia de centralizar todas as informa\u00e7\u00f5es num mesmo documento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, vamos mostrar porqu\u00ea voc\u00ea deve come\u00e7ar agora mesmo a fazer briefings para o marketing digital de sua empresa:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 briefing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Briefing significa \u201cinstru\u00e7\u00e3o\u201d em ingl\u00eas. Ou seja, \u00e9 um tipo de documento que organiza todas as informa\u00e7\u00f5es necess\u00e1rias para realizar um projeto no <a href=\"https:\/\/gama.etc.br\/blog\/2021\/10\/05\/6-acoes-de-marketing-digital-no-instagram-para-implementar-agora\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing digital<\/a>. Esse projeto pode ser desde uma campanha publicit\u00e1ria at\u00e9 um planejamento de <a href=\"https:\/\/gama.etc.br\/blog\/2021\/06\/16\/6-tipos-de-textos-para-postagens\/\" target=\"_blank\" rel=\"noreferrer noopener\">posts para redes sociais<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No briefing deve constar o m\u00e1ximo de detalhes poss\u00edvel, como os objetivos do projeto, identidade visual, p\u00fablico-alvo, hist\u00f3ria da empresa, resultados a serem atingidos, entre outras quest\u00f5es relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em resumo, o briefing \u00e9 uma esp\u00e9cie de manual de instru\u00e7\u00f5es para a execu\u00e7\u00e3o de um trabalho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que o briefing no marketing digital \u00e9 importante?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 primordial criar um briefing no marketing digital, e isso se d\u00e1 por um simples motivo: assim, o projeto ser\u00e1 bem executado. Pois ao receber todos os detalhes, a empresa\/ag\u00eancia saber\u00e1 exatamente o que o cliente deseja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um erro grav\u00edssimo \u00e9 deixar o briefing de lado, na inten\u00e7\u00e3o de iniciar com mais rapidez o servi\u00e7o. Essa atitude pode ser um tiro no p\u00e9 tanto do cliente quanto da empresa. Afinal, um briefing mal executado faz com que o profissional respons\u00e1vel n\u00e3o tenha a orienta\u00e7\u00e3o necess\u00e1ria para realizar o projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo: o cliente deseja que uma campanha de <a href=\"https:\/\/gama.etc.br\/blog\/2021\/10\/19\/biblioteca-de-anuncios-como-espiar-o-seu-concorrente\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00fancios<\/a> seja direcionada apenas ao p\u00fablico masculino. Se isso n\u00e3o for expl\u00edcito no briefing, ele perder\u00e1 dinheiro, visto que a equipe ir\u00e1 investir em m\u00eddia paga direcionada tanto a homens quanto mulheres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso \u00e9 extremamente importante criar um briefing detalhado. Al\u00e9m de orientar a equipe na execu\u00e7\u00e3o de um projeto de qualidade, ele antecipa diversos problemas que podem surgir. Como erros no direcionamento de p\u00fablico-alvo, que exemplificamos acima.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios do briefing no marketing digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um briefing bem elaborado traz in\u00fameros benef\u00edcios para a ag\u00eancia e o cliente. Os primeiros deles:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Organizar o fluxo de ideias;<\/li><li>Direcionar as tarefas dentro do projeto;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, quando o cliente d\u00e1 detalhes sobre um produto ou servi\u00e7o fica muito mais f\u00e1cil ter ideias de como elaborar a cria\u00e7\u00e3o de conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, acima de tudo, o briefing serve para garantir que o cliente e a ag\u00eancia estejam falando a \u201cmesma l\u00edngua\u201d. Ou seja, que estejam de acordo com o que deve ser feito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por\u00e9m, o que exatamente deve constar no briefing para que isso ocorra? Veja a seguir:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que um briefing no marketing digital precisa ter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O segredo para um bom briefing \u00e9 perguntar as coisas certas ao cliente. Isso porque assim ele pode responder de forma clara todos os detalhes importantes do trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma dica \u00e9 criar um formul\u00e1rio com as seguintes perguntas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quem \u00e9 o cliente?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pe\u00e7a para o cliente falar sobre a hist\u00f3ria da empresa, miss\u00e3o, vis\u00e3o e valores, produtos e servi\u00e7os, concorrentes e quais problemas ele soluciona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que o cliente j\u00e1 fez em comunica\u00e7\u00e3o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pergunte e fa\u00e7a um compilado de todas as a\u00e7\u00f5es de <a href=\"https:\/\/gama.etc.br\/blog\/2022\/08\/17\/ja-pensou-em-terceirizar-o-marketing-da-sua-empresa\/\">marketing<\/a> que a marca do cliente j\u00e1 desenvolveu. Saiba se ele possui site, redes sociais, identidade visual e principalmente os resultados dessas a\u00e7\u00f5es..<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Objetivo do projeto?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Procure entender o motivo pelo qual o cliente deseja realizar o servi\u00e7o de marketing digital e quais resultados ele espera alcan\u00e7ar com este projeto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Detalhes t\u00e9cnicos do projeto?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pergunte sobre o p\u00fablico-alvo, m\u00eddias utilizadas, or\u00e7amento dispon\u00edvel e identidade visual. Verifique tamb\u00e9m se h\u00e1 algo que o cliente n\u00e3o quer que seja feito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais s\u00e3o os prazos?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, alinhe com o cliente os prazos do projeto. Al\u00e9m disso, veja se \u00e9 poss\u00edvel conciliar a expectativa do cliente com a capacidade de produ\u00e7\u00e3o da ag\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um briefing bem estruturado reflete diretamente na organiza\u00e7\u00e3o de um projeto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao organizar o documento por segmenta\u00e7\u00e3o e com detalhes, as equipes de cada \u00e1rea (como cria\u00e7\u00e3o, planejamento, m\u00eddias, etc.) ter\u00e3o em mente o que dever\u00e3o fazer de forma clara e objetiva, evitando assim retrabalhos&nbsp; desnecess\u00e1rios e resultados mais assertivos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o agora que voc\u00ea entende a import\u00e2ncia de um briefing para servi\u00e7os de marketing digital, certifique-se sempre de cri\u00e1-lo na hora de realizar seus projetos. E se precisar de uma parceria para aplicar tudo isso nas suas estrat\u00e9gias, <a href=\"http:\/\/www.gama.tc.br\/contato\" target=\"_blank\" rel=\"noreferrer noopener\">conte com a Gama<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talvez voc\u00ea n\u00e3o saiba, mas o briefing no marketing digital \u00e9 a evolu\u00e7\u00e3o de um conceito que pode ser aplicado em diversos setores. Para desenvolver um\u2026<\/p>\n","protected":false},"author":1,"featured_media":22840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[97,63,69,94],"class_list":["post-11078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planejamento","tag-briefing","tag-marketing-digital","tag-planejamento","tag-planejamento-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que o briefing no marketing digital \u00e9 t\u00e3o importante? - Gama<\/title>\n<meta name=\"description\" content=\"O briefing no marketing digital \u00e9 primordial para que o projeto seja bem executado, organizando o fluxo e direcionando tarefas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gama.etc.br\/blog\/2022\/05\/18\/por-que-o-briefing-no-marketing-digital-e-tao-importante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que o briefing no marketing digital \u00e9 t\u00e3o importante? 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